About Connex Sports

Connex Sports is a leading provider of client impact programs. Our primary medium is major sporting events. We provide custom Sports Hospitality programs to everything from the Super Bowl to the Olympic games. Our goal is simple: to significantly improve your relationship with your most important asset - your largest clients.

It is a fact of business life that it is far more cost effective to keep a client than to go out into the marketplace and replace one. This adage is especially true when it comes to the top percentile of your client base. These clients are typically a disproportionately large part of your business and represents a significant business risk should you lose the account. Like any risk you must pay it careful attention based on the potential damage it might cause and the likelihood of it occurring. Companies utilize Connex to help them manage and mitigate that risk.

No one wants to lose a customer of any size but think back to when you last lost a major account. What kind of effect did it have on your business? What were the implications for both you and your company? How many sales and marketing resources were expended to replace that lost revenue stream and how long did it take?

Moreover, these accounts can also represent significant opportunity to grow additional revenue streams. What makes these programs so compelling, especially in uncertain economic times, is that they are a relatively risk free and highly targeted investment that delivers an almost certain return on investment. With sales and marketing budgets being scrutinized and squeezed decision makers must make sure their limited budgets target the right audience, deliver a very specific goal and provide a tangible ROI.

Connex Sports is a wholly owned subsidiary of Connex a leading business information consulting company.

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Our Approach

We specialize in helping clients target small groups of senior decision makers, often at the C-Level, who are integral to the maintenance of that relationship. A typical group is between 4 and 16 guests and the program is designed around the specific demography of your clients.

Custom design - One of the many things that make the Connex approach different is each program is custom designed to make sure that those you invite actually attend. We will use a range of platforms, which aside from major sporting events include carefully choreographed adventure weekends.

Impactful - You should see and feel the benefits for several months both before and after the program.

Breaks down business barriers - Business is as much about people as it is about the product or service being offered. You need to pay the relationship the attention it is due.

Highly productive - Typically our programs will ensure you will have a minimum of 12 to 72 hours with each client in what can be best termed "a controlled environment". This allows you to share the corporate values and principles that underpin your business and goes beyond the product/service you deliver and the price at which you do it.

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